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Channel: strategy Archives - The World of Direct Selling
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21st Century Customer Expectations – Can Direct Selling Companies Deliver?

Vince Han is the founder and CEO of MobileCoach and a frequent speaker at conferences such as Training Conference, DevLearn,  FocusOn, Online Learning,  ATDTK and others. He holds an MBA from the MIT...

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Technology That Empowers Your Reps

Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a dietary supplement and personal care direct sales start-up. That company was the...

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The Decision That Defines The Future: Lead, or Follow?

Rick Loy is a sales strategist and training specialist with more than 20 years of experience as a Senior Executive in direct selling. As an Associate with Strategic Choice Partners, Rick helps...

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In 100 Words: Recommendations in Times of the Global Pandemic

It is evident that we are globally going through unprecedented times. Within this, the direct selling industry is facing immense difficulties. That being said, there are things that can and should be...

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Lessons from the Lockdown

Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...

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6 Common Reasons Behind Direct Sales Startup Failures

The initial ideas sounded great to all involved so the expectations were quite high… The first reactions from the field were also very promising: In fact, products were moving out and the whole sales...

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Social Selling Made Simple

Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a dietary supplement and personal care direct sales start-up. That company was the...

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Only If You Measure, You Can Manage

Sounds very much like a cliché, doesn’t it? I couldn’t agree more! Even in an industry like direct selling where managements sit on a wealth of data, we see many companies with no meaningful...

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What Norms Aren’t Worth Rushing Back To?

Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing...

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Traditional Retail is Coming Around to Direct Selling’s Way of Thinking

Peter Maddox has been the President of the Direct Sellers Association of Canada since January 2018. Peter has extensive experience in the association world and the marketing industry. Over his career,...

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Executive Q&A: Angela Cretu, CEO of Avon

We are having Angela Cretu of Avon at the Executive Q&A this time. Since she joined Avon in 1998 as an Area Manager in Romania, Angela has held increasingly important roles at the company. Angela’s...

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What Makes a Good Compensation Plan?

A well-designed compensation plan is vital for a direct selling company’s success. There is no doubt about it. The direct selling industry (at least in general) has learned this lesson so far. It has...

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The Direct Selling World Alliance Co-Founder Nicki Keohohou Reflects on a...

The Direct Selling World Alliance (DSWA) which is celebrating its 20th year of service to the industry, is a global association dedicated to supporting the sales force of our profession. The DSWA works...

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Lessons from the Lockdown: Part Two

Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan...

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Image may be NSFW.
Clik here to view.

6 Common Reasons Behind Direct Sales Startup Failures

The initial ideas sounded great to all involved so the expectations were quite high… The first reactions from the field were also very promising: In fact, products were moving out and the whole sales...

View Article


Image may be NSFW.
Clik here to view.

Social Selling Made Simple

Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a dietary supplement and personal care direct sales start-up. That company was the...

View Article

Image may be NSFW.
Clik here to view.

Only If You Measure, You Can Manage

Sounds very much like a cliché, doesn’t it? I couldn’t agree more! Even in an industry like direct selling where managements sit on a wealth of data, we see many companies with no meaningful...

View Article


Image may be NSFW.
Clik here to view.

What Norms Aren’t Worth Rushing Back To?

Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing...

View Article

Image may be NSFW.
Clik here to view.

Traditional Retail is Coming Around to Direct Selling’s Way of Thinking

Peter Maddox has been the President of the Direct Sellers Association of Canada since January 2018. Peter has extensive experience in the association world and the marketing industry. Over his career,...

View Article

Image may be NSFW.
Clik here to view.

Executive Q&A: Angela Cretu, CEO of Avon

We are having Angela Cretu of Avon at the Executive Q&A this time. Since she joined Avon in 1998 as an Area Manager in Romania, Angela has held increasingly important roles at the company. Angela’s...

View Article
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