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Channel: strategy Archives - The World of Direct Selling
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Marketing’s New Role to Keep A Direct Selling Company Relevant

The author of this article is Jonas Hedberg. Jonas  has 20 years experience from leading roles at direct selling companies around the world, such as Oriflame, Stanhome, USANA and Isagenix. He served...

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360 View of Direct Sales

This week’s featured article is from Bob Hipple, Vice-President of Sales, ByDesign Technology. Bob has worked with hundreds of companies and supported them through every step of their growth, including...

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4 Fundamentals of Reversing a Sales Decline in Direct Sales

Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...

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AdvoCare’s Leadership Council: The Truth Behind Their Season Ending Story!

Author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network...

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How Technology Will Disrupt Direct Selling – Are You Ready?

Vince Han is the founder and CEO of MobileCoach and a frequent speaker at conferences such as Training Conference, DevLearn,  FocusOn, Online Learning,  ATDTK and others. He holds an MBA from the MIT...

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2019: The Year Direct Selling As We Know It Changed Forever

Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing...

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Fundamental Characteristics of a Good Compensation Plan

A well-designed compensation plan is vital for a direct selling company’s success. There is no doubt about it. The direct selling industry (at least in general) has learned this lesson so far. It has...

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Bad Habits of Direct Sales Companies

In this article, you will find those undesirable habits found at direct sales companies that drive their distributors, customers, and investors crazy. This is not to say that all or most businesses...

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Five Ways the Direct Selling Industry Can Achieve Sustained Growth

Guest author Ben Gamse is the Senior Market Research Manager at the U.S. Direct Selling Association. Ben is passionate about uncovering market trends and delivering actionable insights to help make...

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The 3 B’s to Help Your Distributors Survive and Thrive in This Era of Change!

Jeannie Price is a seasoned direct sales veteran with over 26 years of leadership experience in various companies. In her most recent role as General Manager for Omnilife USA, Jeannie facilitated and...

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Customer Viral Marketing Compensation Plans Go Viral!

Guest author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network...

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Winning Back the Trust

Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...

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How IBM Watson Can Help Network Marketing Checkmate the Gig Economy!

Guest author Steve Jamieson is the Chief Executive Officer and Founding Partner of WorkingSocial, offering innovate and transformational business, sales, marketing and digital strategies to network...

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Our Story Is Better Than Their Story. Are You Telling It?

Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing...

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2020 Vision: Executive Hiring for Direct Selling

This week’s featured article is from Sean Eggert, CEO of Hanna Shea Executive Search (HSES). Under Sean’s leadership, HSES has grown into an industry leader for executive search and staffing. With a...

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Succeed Faster with Simplicity

Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a dietary supplement and personal care direct sales start-up. That company was the...

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5 Keys to Communications Confidence in 2020

Guest author Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm. Previously, Crayton was the VP, Corporate Communications and...

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The 10 Marketing Challenges Direct Sales Companies are Taking On in 2020

Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing...

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In 100 Words: Looking Ahead to 2020 – Part 1

As we come to the end of another year, I asked some of the prominent persons of the direct selling community to offer their perspectives on what they see coming in 2020. “What will be the most...

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In 100 Words: Looking Ahead to 2020 – Part 2

We have come to the end of 2019! I had asked some of the prominent persons of the direct selling community to offer their perspectives on what they see coming in 2020. “What will be the most important...

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