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Channel: strategy Archives - The World of Direct Selling
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What Makes a Good Compensation Plan?

A well-designed compensation plan is vital for a direct selling company’s success. There is no doubt about it. The direct selling industry (at least in general) has learned this lesson so far. It has...

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The Direct Selling World Alliance Co-Founder Nicki Keohohou Reflects on a...

The Direct Selling World Alliance (DSWA) which is celebrating its 20th year of service to the industry, is a global association dedicated to supporting the sales force of our profession. The DSWA works...

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Lessons from the Lockdown: Part Two

Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan...

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The Joy and Pain of New Opportunities

Ben Woodward is the author of the bestselling book, “The Empowerment Paradox: Seven Vital Virtues to Turn Struggle Into Strength“. Ben previously assumed executive roles at various internationals like...

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In 100 Words: Direct Sales Start-Ups in Pandemic Times

This part of “Direct Selling Wisdom in 100 Words” series (*) focuses on direct selling start-ups during these difficult times. The question was: “Explosive start, growth, sustainability of growth,...

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7 Major Reasons Behind Failing in International Markets

There are numerous examples of direct selling companies that are successful at home but are not doing so well in other markets. Each of these cases has its own reasons. However, we can pinpoint those...

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5 Essential Lessons on Success I Have Learned from Clients

Daryl Wurzbacher began his career in the direct selling industry in 1999 as the Director of Information Technology for a direct sales start-up. That company was the first client of ByDesign...

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Why Do They Leave Your Company?

Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. That said, growth is probably more...

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Compensation Plans in 10 Questions

The compensation plan is a strategically significant element of a direct selling business yet it remains as a mystery to many. For the mystery, we can only blame those who consider a compensation plan...

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Celebrities in Direct Selling

Celebrities have been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building credibility towards a...

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Working Through a World of Misinformation

Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan...

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The Makings of a Modern Compensation Plan for a Direct Sales Company

Brett Duncan is a “transitionist” who specializes in helping direct selling companies define their best next steps as they transition into the new era of direct selling. He is co-founder and managing...

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The Truth About Your Top Leaders

Written by Brett Duncan. Brett is a “transitionist” who specializes in helping direct selling companies as they transition into the new era of direct selling. He is co-founder and managing partner of...

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Embracing a Next-Steps Mentality

Written by Brett Duncan. Brett is a “transitionist” who specializes in helping direct selling companies as they transition into the new era of direct selling. He is co-founder and managing partner of...

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Addressing the Challenges of Person-to-Person Selling in a Digital Age

Written by Daryl Wurzbacher, CEO of ByDesign Technologies. Daryl began his career in the direct selling industry in 1999 as the Director of Information Technology for a direct sales start-up. That...

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Lessons from the Lockdown: Part Two

Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies thrive. Alan...

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