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Channel: strategy Archives - The World of Direct Selling
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What Makes a Good Compensation Plan?

A well-designed compensation plan is vital for a direct selling company’s success. There is no doubt about it. The direct selling industry (at least in general) has learned this lesson so far. A...

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Mid-Year Growth Performances of Major Direct Sellers

This article is a review of the first-half 2018 performances of seven major public direct selling companies from a revenue growth perspective. You will see there were both impressive and unsatisfactory...

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The Implications of a Trade War with China on the Direct Selling Industry

This week’s featured article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at...

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Tupperware: Going Through Hard Times

Tupperware is definitely an iconic name in the global direct selling industry. For one thing, “Tupperware parties” have become synonymous with direct sellers’ product demonstrations made at homes....

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The Elephants in Direct Selling’s Room!

Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...

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Watch out for These Signs in Your Direct Sales Business

Both direct selling company managers and network marketing leaders on the field work in the same direction: Maximizing productivity and business volume in their teams. On the road, there are signs and...

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Will Avon’s Turnaround Be Real This Time?

When Andrea Jung was replaced by Sheri McCoy in early 2012 as Avon’s new CEO, expectations from McCoy were quite high. Andrea Jung had been promoted to CEO role at the age of 41 in 1999 and remained...

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A Comparative Analysis of Cost Multiples at Direct Selling Companies

“Cost multiple” has been a very popular concept in direct selling. For those who are not that familiar with this concept, it is a numerical value showing how much retail sales is to be achieved with...

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A Page in the History of Direct Sales: Opening Up the Gates of Eastern Europe

It all started in 1967 when two brothers teamed up with a friend to set up an “Avon-like” company in Stockholm, Sweden. Oriflame would sell Swedish natural cosmetics. The brand’s promise was the...

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9 Resolutions for Direct Selling Companies in 2019

This week’s guest author is Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of...

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5 New Rules for Direct Selling Success

Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...

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Bad Habits of Direct Selling Companies

In this article, you will find those undesirable habits found at direct sales companies that drive their distributors, customers, and investors crazy. This is not to say that all or most businesses are...

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What Direct Sellers Can Learn from the Corporate Training Industry

Vince Han is the founder and CEO of MobileCoach and a frequent speaker at conferences such as Training Conference, DevLearn,  FocusOn, Online Learning,  ATDTK and others. He holds an MBA from the MIT...

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Without Trust You Can Kiss Success Goodbye!

Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...

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Market Insights: The Retail/Direct Sales Confluence

Sebastian Leonardi is President & Chief Business Strategist of DSXgroup, a strategic growth firm that implements innovative channel strategies to drive competitive advantage and new market...

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The Climate is Changing in Direct Sales

This week’s author Steve Jamieson is the Strategic Advisor and Director of Business Development at Exigo, a company that delivers access to the data that drives businesses, from CRM to transactions to...

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6 Common Reasons Behind Direct Sales Startup Failures

The initial ideas sounded great to all involved so the expectations were quite high… The first reactions from the field were also very promising: In fact, products were moving out and the sales force...

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Bringing Your ‘A’ Game to Direct Selling

Guest author Rich Schubkegel is the Vice President of Thatcher Technology Group, a leading provider of sales performance management software to the direct selling industry. In this position, he gets to...

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Common Pitfalls that Prevent Profitability in Direct Selling Start Ups

This week’s featured article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at...

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4 Critical Questions That Determine Your Convention’s Success

Guest author Brett Duncan is a founding partner of Strategic Choice Partners, a consulting firm completely dedicated to working with direct selling companies. Brett refers to himself as a...

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