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The Seismic Shifts in Marketing’s Role in Direct Selling
This week’s article is provided by Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice...
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Different Challenges at Different Stages
Sponsored by: Numerous direct selling companies start their journeys at small offices, with a few staff – if any, and with very limited budgets. The ease of entry into the market attracts many...
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“Turn-Arounds” Are Hard to Do!
Guest author Alan Luce is a veteran direct seller and senior management executive at major companies like Tupperware and PartyLite gifts. He was the founder & CEO of Dorling Kindersley Family...
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Inside the Reinvention of Direct Selling
Sponsored by: Brent Warrington is the CEO of Hyperwallet, a global payout platform for independent workers. Brent has more than 20 years of experience in the financial services industry building and...
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4 Ways for Direct Selling to Compete as a Modern Distribution System
Guest author Alan Luce is a veteran direct seller and senior management executive at major companies like Tupperware and PartyLite gifts. He was the founder & CEO of Dorling Kindersley Family...
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Oriflame’s Successful Comeback?
Sponsored by: In an article I wrote back in October 2016 I was discussing if Oriflame was back on track. The reason was that after a period of unsatisfactory results between the years 2010-2016,...
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9 Surefire Ways to Supercharge Your Strategic Planning
Guest author Brett Duncan is a founding partner with Strategic Choice Partners, a consulting and business development firm focused on helping direct selling companies. Brett helps companies maximize...
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How Direct Selling Companies Can Conduct a Straightforward Financial Tune-up
This week’s guest article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at TJX,...
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Celebrity Endorsements in Direct Selling
Sponsored by: People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building...
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The Seismic Shifts in Marketing’s Role in Direct Selling
This week’s article is provided by Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice...
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10 Common Questions About Compensation Plans
Sponsored by: Throughout my career within the direct selling industry, I have received many questions on one of the main components of any direct sales business: The Compensation Plan. Some of these...
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6 Common Reasons Your Startup Is Going to Fail
The initial ideas sounded great so the expectations were set so high. The first reactions from the field were also very promising. Products were moving out and the sales force was happy as the members...
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7 Industry-Changing Trends in Direct Selling That Can’t Be Ignored
This week’s article is by Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of...
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For Today’s Direct Seller, It’s All About Choices
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...
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5 Questions You Should Ask Before Stepping into a Market
After having succeeded in the home country, it is a visionary direct sales entrepreneur or executive’s dream to take the business to a further step by expanding into other countries. Yet, success does...
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The Rise of the U.S. CorpSumer: What Direct Selling Companies Need to Know Now
Guest author Bobbie Wasserman is Managing Director of Wave2 Alliances Inc., a corporate reputation and crisis management consultancy. She has helped to shape the communications landscape of global...
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The 7 Most Common Recommendations for Today’s Direct Selling Company
This week’s article is from Brett Duncan, Co-Founder and Managing Principal of Strategic Choice Partners. Brett has worked in direct selling since 2002, holding titles that include Vice President of...
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Why Do They Leave Your Company?
Growth is important in all industries, no doubt about it. In today’s challenging business environment, this is crucial at least to prevent complete failure. However, growth is more important in direct...
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5 New Rules for Direct Selling Success
Guest author Alan Luce is Co-Founder and Managing Principal of Strategic Choice Partners (SCP), a consulting firm that provides strategic support and services to help today’s direct selling companies...
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Bad Habits of Direct Selling Companies
In this article, you will find those undesirable habits found at direct sales companies that drive their distributors, customers, and investors crazy. This is not to say that all or most businesses are...
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