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Avon in Numbers
We don’t know if Sheri McCoy knew how troubled Avon had been when she took over the CEO position in February 2012. Probably not. One year after her appointment, she said, “We still face considerable...
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The Value of Retention
Probably one of the most overused expressions in management is “Acquiring a new customer is more expensive than keeping an existing one.” Although there are numerous serious surveys supporting this,...
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You, Too, Might Be Having That Space
The legendary Catalan football coach Pep Guardiola is known for locking himself up in his office a day or two before each game. He gets a pen and paper and watches the opponent team’s games one last...
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Working with a Direct Selling Consultant
The two major reasons why companies hire consultants, in general, are: To be able to gain external and objective advice, and to access to consultants’ expertise in that field. They also have...
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What Will Be Avon’s Next Move, Then?
It was only in last September that Avon announced it would withdraw from the U.S. Direct Selling Association. This was quite an important move for three reasons: 1) Avon was the second largest direct...
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For Direct Sellers, Product Strategy is Critical
Jonathan Gilliam is Founder & President of Momentum Factor, a global marketing, reputation management, and digital compliance services firm serving direct selling companies exclusively. Jonathan is...
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Driving a Pink Cadillac… or Driving for Uber?
This week’s guest author Michel Bayan says he has always been focused on one thing as an entrepreneur: Making a real difference in people’s lives. As EVP of Fragmob, Michel and the team are pushing the...
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Misconceptions About Direct Selling (From an Entrepreneur’s Perspective)
Direct selling from many aspects is a unique industry. Many people who have not studied these aspects well enough build misconceptions in their minds. And these sooner or later might lead to failures...
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Industry Best Practices: Create Your Own SCORECARD!
Our guest author Michele McDonough is a business consultant and social selling strategist. She is experienced in the areas of social selling and sales field development, marketing/branding,...
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Questions on the Compensation Plan
In my career as a direct selling consultant, I have obviously received many questions on one of the main components of a business project: The Compensation Plan. Some of these aim at understanding what...
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Oriflame: Back on Track Again?
With an annual sales of €1.2 billion (approx. $1.08 billion) Oriflame is the second largest European direct seller. The company was founded in 1967 in Sweden by Jonas and Robert af Jochnick brothers...
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Getting to Know About Natura
Natura is a Brazilian cosmetics direct seller that was established in 1969. It is definitely not a newcomer. However, mostly because its operations were focused only in Brazil for many years, it is not...
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Different Challenges at Different Stages
Sponsored by: Numerous direct selling companies start their journeys at small offices, with a few staff – if any, and with very limited budgets. The ease of entry into the market attracts many...
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“Turn-Arounds” Are Hard to Do!
Guest author Alan Luce is a veteran direct seller and senior management executive at major companies like Tupperware and PartyLite gifts. He was the founder & CEO of Dorling Kindersley Family...
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Inside the Reinvention of Direct Selling
Sponsored by: Brent Warrington is the CEO of Hyperwallet, a global payout platform for independent workers. Brent has more than 20 years of experience in the financial services industry building and...
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4 Ways for Direct Selling to Compete as a Modern Distribution System
Guest author Alan Luce is a veteran direct seller and senior management executive at major companies like Tupperware and PartyLite gifts. He was the founder & CEO of Dorling Kindersley Family...
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Oriflame’s Successful Comeback?
Sponsored by: In an article I wrote back in October 2016 I was discussing if Oriflame was back on track. The reason was that after a period of unsatisfactory results between the years 2010-2016,...
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9 Surefire Ways to Supercharge Your Strategic Planning
Guest author Brett Duncan is a founding partner with Strategic Choice Partners, a consulting and business development firm focused on helping direct selling companies. Brett helps companies maximize...
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How Direct Selling Companies Can Conduct a Straightforward Financial Tune-up
This week’s guest article is from Daniel Murphy, Co-Founder and Managing Principal of Strategic Choice Partners. Dan has over 30 years of experience holding senior finance and operating roles at TJX,...
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Celebrity Endorsements in Direct Selling
Sponsored by: People’s “fame” has been used for a very long time as a marketing tool to create associations with brands. Such endorsements have proved themselves to be effective in building...
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